Founded by Mia Pereyra and opened in DIFC on 9 September 2025, I AM is a contemporary fashion brand born from a decade of experience in the industry. With roots in Argentina, Mia brings a refined sense of aesthetics and an eye for how clothes move, fit, and feel.

The collection showcased on the brand's website features oversized, modular, and multi-use pieces designed to be mixed, reinterpreted, and lived in. Masculine and feminine lines meet effortlessly, with natural materials and clean silhouettes that let the wearer take the lead.

I AM caters to the modern woman who values quality, comfort, and quiet confidence. More than fashion, it is a reflection of identity and a statement of becoming.