Joe & the Juice was founded as a juice bar and coffee concept in Copenhagen by Kaspar Basse in 2002, and has since grown into the first truly global, healthy-eating lifestyle brand. Offering the finest high-quality, natural, and local ingredients, its modern ambiance makes it convenient and enjoyable for customers who desire fast, yet healthy service.  

Underpinned by a belief in leveraging technology to enhance the customer experience, Joe & the Juice features its own loyalty app, while minimising its environmental impact by limiting food waste and reducing overall emissions.